Welcome to our annual report, the second in which Orange
Polska’s results are presented on an integrated basis.
This represents a new way of communicating with our shareholders
and other stakeholders, one that combines the
financial and non-financial aspects of our business. Our intention
is to show you the wider context of our activities,
and in particular how our business responds to the external
and internal environment in which we operate.
In this report we discuss how we create value over time
for our stakeholders, how we build sustainability, and we
demonstrate that we can create value not only in financial
terms, but also in other forms like trust, reputation, job
satisfaction, customer loyalty or good relations with local
Orange Polska has for the past few years been run in a more
integrated way for the benefit of customers and other stakeholders,
so integrated reporting felt like a better way to
tell our story.
Integrated thinking is more and more a part of ‘business as
usual’, and is reflected in:
- our strategy, in which we take into account the needs and expectations of our stakeholders,
- our thinking and the way we manage the company,
- understanding and measuring our impact on economy and societies,
- our communication with stakeholders.
For us integrated reporting is also the way we show financial
data in a broader social context, as well as non-financial
data as an important factor in our company development.
This gives us a new standard for management and increases
I hope that our story will meet with your attention and interest.
President and CEO of Orange Polska